These unique, hand-drawn Whiteboard Animations – sometimes called Explainer Videos – are an ideal graphic communication tool. They are the next level on from infographics, which tend to be static, two dimensional graphic devices. They have an engaging style which helps to describe complex information in a simple, easy-to-follow way. With the use of artistic calligraphy, colour painting and finished with specially composed music, they create the best marketing tool. The viewer is encouraged to take the journey through the story, with the narrator – and feel included in its outcome. They are being used as part of research studies, showing how science communication tools have helped gain vital IMPACT for current sustainability studies, and disseminate crucial data and findings to a wider public audience.
Recently UNESCO commissioned us to create a series, explaining their crucial role in protecting earth sciences. We produced another for Prof Richard Thompson OBE on Plastic Pollution. Most recently for Centre for Disaster Resilience (CDR) at the University of Twente’s Faculty of Geo-Information Science and Earth Observation (ITC)